PAY PER CLICK MANAGEMENT CASE STUDIES

Company Description:

Narulastationery.com is an online stationery retailer offering competitive prices and top-quality customer service.

Goals:

Narula's wanted to increase sales in several key products as well as attract new visitors to the site while maintaining a low cost-per-acquisition.

ProfitBySearch's Solution:

ProfitBySearch initiated a Pay-Per-Click campaign targeting Narula's most profitable products. By using the product names as keywords and linking directly to those products, we were able to minimize the cost-per-acquisition and increase sales. By further tracking the campaign through Google's Analytics, we were able to optimize the campaign to include only the most profitable keywords for the most profitable products.

Results:

Narula's have achieved a customer acquisition cost of less than half of its average net profit per order. These customers set up user accounts as well, allowing Narula's to contact them with future offers and encouraging them to order from Narula's again in the future.

Company Description:

Rkengineersindia.com is India's leading Manufacturers of Ferrous and Nonferrous Precision Investment Castings.

Goals:

Rkengineers's Wanted targeted enquiries of companies, who would be interested in buying their services primarily from Asia, Europe, & North America.

ProfitBySearch's Solution:

ProfitBySearch initiated Pay-Per-Click campaigns on all the major Search Engines like Google, Yahoo, Msn, & Miva targeting the generic, service specific & competitor Keywords/key phrases. Enquiry forms were embedded in all the key pages of website, and targeted traffic was driven to these key pages. We used Urchin Analytics to track the web stats with help of which we were able to optimize the campaign to include only the most profitable keywords.

Results:

Within a three month time frame, ProfitBysearch started delivering 200 targeted leads per month and increased traffic by almost 200%. As told by the Manufacturer Conversion rate for these leads are in range of 6-7% which is very high considering the Target Audience is a niche.