PPC CAMPAIGN MANAGEMENT PROCESS

Our Pay Per Click Campaign Management Services broadly involves the following steps :-

Keyword Research: Extensive keyword research is done depending on your products, industry, market and your niche after which we come up with lists of all potential keywords that will highly benefit you.

Money Keywords: Selecting the "money" keywords and keyword phrases i.e. the keywords which targets visitors interested in buying your products or services and not merely looking for information. This also includes building a "negative list" and to eliminate certain keywords which have a potentially low ROI (Return on investment). Typical example of such keywords would be the key phrases that include the word "Free" in them.

Attractive Ad Copy: Creating attractive ad copy and creative in order to optimize your PPC campaign for maximum click potential at reduced PPC bids so as to increase the per click probability from the PPC search engine traffic.

Traffic Analysis: Understanding and analyzing the web stats and traffic patterns of visitors coming to the website through PPC searches, the paths they follow and their exit routes which helps further to improve the sales process making it easier for the visitors.

Bid Management: PPC bid rates will be decided in an initial consulting session with you as per your keywords and the online competition for the keywords. Based on these rates we'll optimize each Ad Group to yield maximum profits.

PPC Budget: Keeping your PPC advertising campaign within your prescribed budget is important too and our efforts will be directed towards giving you the maximum possible PPC coverage as per your specified monthly or quarterly budget for PPC advertising.

PPC Campaign Optimization: Analyzing the performance of a PPC campaign through the various tools, we will further optimize your PPC campaign to increase the return on investment by adding or deleting certain ad groups or under performing keywords. This may also involve running multiple PPC ads of same keyword by better targeting to some specific audiences.

ROI Calculations: Helping you to calculate the Effective Return on Investment for your PPC campaign keywords. This data helps you to understand the maximum performing keywords for your site and to plan further for more PPC advertising as well as for organic SEO.

Note: All the above Activities are carried with the help of ProfitBySearch's Proprietary PPC Management Tool ProfitTracker.

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